The Design Journey:
Insights, Ideas, and Innovations for Business Success

Unveiling the Creative Canvas: Insights, Inspiration, and Innovations in Design

Lit Resistance: Building a Banned Books Club with Bite
Andrew Melville Andrew Melville

Lit Resistance: Building a Banned Books Club with Bite

Lit Resistance started as a simple idea: a banned books club based in Edmonton. It quickly became something much bigger—a bold, colourful, interactive digital living room built for curious readers, rebellious thinkers, and people who know the best books usually upset somebody. From hidden surprises to community spaces and a fully integrated shop, this project became one of the most unique Squarespace builds I’ve created.

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A Digital Restoration for US Folk Art
Andrew Melville Andrew Melville

A Digital Restoration for US Folk Art

A full digital restoration for US Folk Art: from a decade-old WordPress relic to a refined Americana gallery on Squarespace, with General Merle of the Union overseeing the campaign.

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They Said It Couldn't Be Done on Squarespace
Andrew Melville Andrew Melville

They Said It Couldn't Be Done on Squarespace

When everyone says "you'll need to migrate platforms," that's usually where the conversation ends. But sometimes the limitation isn't the tool—it's the thinking. Here's how we built a custom infinite-scroll comic reader on Squarespace when the usual answer was "can't be done."

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How to Choose the Right Brand Colours
Andrew Melville Andrew Melville

How to Choose the Right Brand Colours

Choosing brand colours isn’t about trends or personal taste. It’s about intention, restraint, and understanding how colour actually communicates. Through the watchful eyes of Merle the Cat (whose name literally means Blackbird), this piece explores brand colour psychology, the power of white space, and why the best visual decisions are often the quietest ones.

Thoughtful colour choices build trust, clarity, and confidence long before a word is read. Merle, it turns out, is an excellent teacher.

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