Choosing brand colours isn’t about trends or personal taste. It’s about intention, restraint, and understanding how colour actually communicates. Through the watchful eyes of Merle the Cat (whose name literally means Blackbird), this piece explores brand colour psychology, the power of white space, and why the best visual decisions are often the quietest ones.

Thoughtful colour choices build trust, clarity, and confidence long before a word is read. Merle, it turns out, is an excellent teacher.