Melville Creative Strategy · Kelowna, BC
Your Digital Handyman. Small Fixes.
Big Improvements.
Websites, online stores, email, design, practical AI support and all those digital odds and ends. I help small businesses sort out the small problems before they become big ones, and bring the bigger ideas to life.
Start with what you need
What’s on your list?
A quick fix, a fresh start or a little ongoing help. There’s room for all of it.
Fix Something
Let’s sort out the thing
that’s driving you nuts.
You don’t need a new website every time something goes sideways. I track down the problem, explain what’s happening and work through the fix.
- Website fixes: broken links, awkward layouts, missing content and mobile problems.
- Forms & email: enquiries that aren’t arriving, disconnected signups and troublesome automations.
- Online stores: product setup, navigation, shipping settings and checkout troubleshooting.
- Google & tracking: business information, Analytics, Search Console and tracking setup.
Improve Something
Good bones.
Time for a tune-up.
Your site might need a clearer message, a smoother shopping experience or a few well-chosen improvements. Let’s make what you already have work harder.
- Website tune-ups: clearer navigation, stronger calls to action and better mobile layouts.
- E-commerce improvements: product pages, collections, email capture and customer journeys.
- SEO & local visibility: page titles, descriptions, content and Google Business Profile updates.
- Design & communications: refreshed graphics, sharper copy and email campaigns that feel like your business.
- Practical AI help: guided sessions, fresh ideas and content workflows shaped by your experience and voice. Explore AI support.
Build Something
A bigger idea?
Let’s give it good bones.
When it’s time for something new, I bring the design, writing and technical pieces together. A considered website, a useful online store or a brand with a bit of character.
- Websites & redesigns: Squarespace, Shopify, WordPress and Wix, planned around what your business needs.
- Online stores & migrations: products, content, navigation and the systems that support selling.
- Branding & graphic design: visual identities, promotional materials and practical brand guidelines.
- Launches & campaigns: landing pages, email sequences, copy and supporting creative.
- Tailored AI setups: assistants, brand instructions and agreed workflows that support your ideas and save time on routine tasks. See what’s possible.
Keep It Working
A little upkeep.
A lot less catching up.
Businesses change. Your website, store and communications should keep up. I can handle the ongoing digital jobs so they stop collecting at the bottom of your to-do list.
- Website & store updates: new content, product changes, seasonal offers and fresh landing pages.
- Email & content support: newsletters, campaign graphics and updates your audience needs.
- Routine checks: forms, links, mobile layouts and key customer journeys.
- A useful second opinion: practical advice, platform guidance and help planning the next improvement.
Not sure where your job fits? Tell me what’s going on. We’ll work it out.
Practical AI Support
More time. More ideas.
Still you.
AI is a powerful tool. Its value comes from the experience, judgement and creativity you bring to it. I’ll help you use it to explore ideas, save time and make more room for the human side of your business.
Together, we’ll work out what can be automated and where your attention matters most, then build a process that supports your skills, your voice and your relationships.
Learn it
Your judgement.
Better tools.
We’ll work through your real tasks together. Learn how to give clear direction, question the output and use your experience to shape a useful result.
For example: explore several approaches to your newsletter, then choose and refine the one that sounds like you.
Set it up
More possibilities.
Still your voice.
Build reusable prompts, brand instructions or a tailored assistant around your knowledge and working style, giving you a starting point for more creative work.
For example: turn your product knowledge into clearer descriptions, or develop campaign ideas you can make your own.
Connect it
Automate the routine.
Keep the relationship.
Identify the repetitive jobs that can run more smoothly, while keeping people involved where care, context and judgement matter. Integrations are scoped around your actual needs.
For example: organise enquiry details and prepare a draft follow-up, leaving the thoughtful response and relationship with you.
Less time on busywork. More room for your ideas, expertise and people.
Working together
Less back-and-forth.
More getting it done.
You can bring me a specific job or a problem you haven’t quite figured out. We’ll agree on a practical next step before the work starts.
Tell me what you need.
Email me a specific job, or book a free 20-minute consult if you’re still figuring things out. A question or a rough idea is enough.
We agree on the job.
I’ll clarify the scope, likely effort and cost. If it needs a bigger project, you’ll know before we begin.
I get to work.
I’ll make the agreed changes, check the result and explain what was done and anything that still needs attention.
Digital fixes, updates and improvements start at $125 CAD for one focused hour. That time can include investigating the problem, making changes and checking the result. If the job needs more time, we’ll agree on the next step before continuing.
Larger projects receive a clear quote, and ongoing digital support starts at $149 CAD per month. All prices are in Canadian dollars, plus applicable taxes. Platform subscriptions, domains, paid themes and apps are billed separately.
A few useful answers
Before you ask.
Can you help with a site someone else built?
Yes. I can work with an existing Squarespace, Shopify, WordPress or Wix site. I’ll check the setup and access needed before agreeing to the work.
Is my job too small?
A menu update, a broken link, a campaign graphic or a stubborn form is a perfectly reasonable job. Tell me what you need and I’ll suggest a sensible way to tackle it.
Do I need to know what’s wrong?
No. Describe what’s happening and what you expected to happen. Investigating the problem is part of the work, and I’ll explain what I find in plain language.
What if it needs more than a quick fix?
I’ll explain the options and agree on any additional work with you. Some problems depend on a platform, app or hosting provider; I’ll make that clear and outline the next step.
What happens in the free consultation?
We spend 20 minutes talking through what you need, what you’re trying to achieve and a sensible next step. There’s no obligation to book paid work. Hands-on troubleshooting, detailed audits and implementation are paid services, with the scope and cost agreed before we begin.
How do you approach AI?
Human experience sets the direction. AI helps with exploring ideas, drafting and routine tasks; it doesn’t replace expertise or make the final decisions. I’ll help you work out where it adds value, review the results and keep your voice and judgement in the process. We automate thoughtfully so you can give more attention to creativity, customers and the work that needs you.
Can you help if I’m completely new to AI?
Yes. We can start with one task from your working day and build from there. You’ll get practical guidance, reusable examples and a process you can keep using. Guided sessions and straightforward setups start at $125 CAD per hour, with a one-hour minimum, plus applicable taxes.
Do you only work with Kelowna businesses?
I’m based in Kelowna and work with clients locally and remotely. Most website, design and email projects can be handled online.
Not sure where to start?
Let’s talk
it through.
You don’t need to know whether you need a quick fix, a new website or a better way of doing things. Bring your questions, ideas or digital frustrations, and we’ll find a sensible next step.
20 minutes · Free · No obligation