Web design portfolio · Melville Creative Strategy
Websites with a job to do.
Good-looking is a start. Here’s the work that comes after that: a shop that can handle a real catalogue, a restaurant that’s easier to book and a small brand that finally has a place of its own.
01 · Featured case study
Fashion e-commerce · Squarespace to Shopify
Delfi Collective
A new Shopify home for an established fashion label, built to handle a complex catalogue while keeping the clothes front and centre.
Read the Delfi case studySelected projects
Different businesses. Different jobs.
A closer look at what each client needed the site to do, and what I built to help get it there.
Lit Resistance
A banned books club needed a shop, a reading room and a point of view. I built a subscription storefront with space for the conversations around the books.
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Fridge of Wonders
The jars already had personality. I gave the Pender Island food brand a colourful online home, with room for the products, where to find them and the story behind them.
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The State House
A warmer digital home for a downtown Columbus restaurant. The redesign gives guests clear routes to reservations, private dining and the story behind the place.
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US Folk Art
A digital restoration for an Americana dealer. I brought the collection across from an ageing WordPress site and gave the objects more room to speak for themselves.
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Avenue West Appraisals
A new visual identity and a compact, easy-to-use website for a real estate appraiser. The job was to earn trust quickly and make it simple to get in touch.
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Cultivating Conversations
A new coaching practice needed an identity of its own. I worked on the positioning, visual identity and website so the experience felt like the person clients would meet.
Read the case studyFrom the archive
More web work.
Different industries, different briefs and a few more ways to put a website to work.
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Paragon Realty
A WordPress redesign and refreshed visual identity.
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Sourced Thought
A retro-tech look for a content and community consultancy.
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Level Brothers
Branding and a web presence for a project management business.
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Canuck Storage
An early website and identity for a storage facility in Ontario.
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Vinpatico Wines
A brand and website for a BC wine industry business.
Your turn
What should your site be doing better?
Bring a link, a rough idea or the thing that keeps tripping you up. We’ll talk through where to start.