The Design Journey:
Insights, Ideas, and Innovations for Business Success

Unveiling the Creative Canvas: Insights, Inspiration, and Innovations in Design

Building a One-of-a-Kind Shopify Experience for Delfi
Andrew Melville Andrew Melville

Building a One-of-a-Kind Shopify Experience for Delfi

Delfi Collective was already a successful fashion brand with a loyal audience and an extensive product catalogue. The challenge was to create a fully customized Shopify website that elevated the shopping experience, improved conversion and preserved the brand’s existing traffic and visibility.

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Lit Resistance: Building a Banned Books Club with Bite
Andrew Melville Andrew Melville

Lit Resistance: Building a Banned Books Club with Bite

Lit Resistance started as a simple idea: a banned books club based in Edmonton. It quickly became something much bigger—a bold, colourful, interactive digital living room built for curious readers, rebellious thinkers, and people who know the best books usually upset somebody. From hidden surprises to community spaces and a fully integrated shop, this project became one of the most unique Squarespace builds I’ve created.

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A Digital Restoration for US Folk Art
Andrew Melville Andrew Melville

A Digital Restoration for US Folk Art

A full digital restoration for US Folk Art: from a decade-old WordPress relic to a refined Americana gallery on Squarespace, with General Merle of the Union overseeing the campaign.

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They Said It Couldn't Be Done on Squarespace
Andrew Melville Andrew Melville

They Said It Couldn't Be Done on Squarespace

When everyone says "you'll need to migrate platforms," that's usually where the conversation ends. But sometimes the limitation isn't the tool—it's the thinking. Here's how we built a custom infinite-scroll comic reader on Squarespace when the usual answer was "can't be done."

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