The Design Journey:
Insights, Ideas, and Innovations for Business Success

Unveiling the Creative Canvas: Insights, Inspiration, and Innovations in Design

They Said It Couldn't Be Done on Squarespace
Andrew Melville Andrew Melville

They Said It Couldn't Be Done on Squarespace

When everyone says "you'll need to migrate platforms," that's usually where the conversation ends. But sometimes the limitation isn't the tool—it's the thinking. Here's how we built a custom infinite-scroll comic reader on Squarespace when the usual answer was "can't be done."

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How to Choose the Right Brand Colours
Andrew Melville Andrew Melville

How to Choose the Right Brand Colours

Choosing brand colours isn’t about trends or personal taste. It’s about intention, restraint, and understanding how colour actually communicates. Through the watchful eyes of Merle the Cat (whose name literally means Blackbird), this piece explores brand colour psychology, the power of white space, and why the best visual decisions are often the quietest ones.

Thoughtful colour choices build trust, clarity, and confidence long before a word is read. Merle, it turns out, is an excellent teacher.

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Desert Island Discs: My 8 Albums for the End of the World
Andrew Melville Andrew Melville

Desert Island Discs: My 8 Albums for the End of the World

What music would you take to the end of the world? In this highly unofficial and emotionally loaded version of Desert Island Discs, I pick the eight albums I’d want with me if I were stranded alone—with nothing but sand, surf, and my late cat BB’s ashes for company. Expect noise, nostalgia, and more than one existential banger.

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A Canadian Designer's Journey with AI Tools
Andrew Melville Andrew Melville

A Canadian Designer's Journey with AI Tools

As AI continues to revolutionize industries, Canada welcomes Gemini, Google's latest AI tool. A designer's firsthand experience reveals how Gemini and ChatGPT are changing the game for creative professionals.

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