The Design Journey:
Insights, Ideas, and Innovations for Business Success

Unveiling the Creative Canvas: Insights, Inspiration, and Innovations in Design

How to Choose the Right Brand Colours
Andrew Melville Andrew Melville

How to Choose the Right Brand Colours

Choosing brand colours isn’t about trends or personal taste. It’s about intention, restraint, and understanding how colour actually communicates. Through the watchful eyes of Merle the Cat (whose name literally means Blackbird), this piece explores brand colour psychology, the power of white space, and why the best visual decisions are often the quietest ones.

Thoughtful colour choices build trust, clarity, and confidence long before a word is read. Merle, it turns out, is an excellent teacher.

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Desert Island Discs: My 8 Albums for the End of the World
Andrew Melville Andrew Melville

Desert Island Discs: My 8 Albums for the End of the World

What music would you take to the end of the world? In this highly unofficial and emotionally loaded version of Desert Island Discs, I pick the eight albums I’d want with me if I were stranded alone—with nothing but sand, surf, and my late cat BB’s ashes for company. Expect noise, nostalgia, and more than one existential banger.

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A Canadian Designer's Journey with AI Tools
Andrew Melville Andrew Melville

A Canadian Designer's Journey with AI Tools

As AI continues to revolutionize industries, Canada welcomes Gemini, Google's latest AI tool. A designer's firsthand experience reveals how Gemini and ChatGPT are changing the game for creative professionals.

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Embracing Digital Change: How Your Business Can Thrive Online in the New Year
Andrew Melville Andrew Melville

Embracing Digital Change: How Your Business Can Thrive Online in the New Year

In this rapidly evolving digital era, it's not just about being online; it's about standing out. Imagine your business as a digital Blackberry the Cat, agile and perceptive, always landing on its feet amidst the competitive landscape. In this blog, we'll dive into effective strategies that will help your business leap gracefully into the spotlight, leveraging the latest in SEO, responsive design, and compelling content. Get ready to transform your online presence into a purring engine of growth and engagement.

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