The Melville Creative Strategy journal
Soft Edits & Hard Truths
What I build, what I learn, and what I’d do differently next time. Expect good design, honest opinions, and the occasional cat with notes.
Don't Be a Donkey: Why the Right Software Matters More Than You Think
Bad software isn't just annoying—it's expensive. Here's why the right tools are the difference between dragging your business uphill and running with the lions.
Brewing Success: From Sommelier to Web Designer - Crafting Stunning Squarespace Sites with a Dash of Feline Inspiration
In the ever-evolving world of design, creativity knows no bounds. Imagine a journey that begins in the nuanced world of beverages, where flavors dance on the palate, and leads to a passion for crafting stunning digital experiences. But this isn't just a story of design—it's also a tale of feline inspiration and a love for the beautiful game. As we navigate this creative odyssey, let's brew success together with Squarespace, Shopify, and a touch of feline magic.

