Vinpatico Wines

This was a quick, fun, and efficient project for a wine industry consolidation company based right here in British Columbia. The client came to me with a clear vision but no existing branding or content, so I had the opportunity to build everything from the ground up — which, for a creative strategist like me, is always an exciting challenge.

The company operates behind the scenes in the BC wine world, helping to bring together operations, optimize processes, and create more sustainable, streamlined solutions for boutique and mid-sized wineries. While their work is practical and often technical, they wanted a brand identity that still nodded to the artistry, care, and craft that define wine culture in this province.

I started with logo development, working through several ideas before landing on a clean, modern design that reflects both connection and clarity — two themes central to the client’s business. The final logo uses minimalist lines and a grounded colour palette that feels rooted in the region, while still communicating a professional, competent presence.

In addition to the visual identity, I also wrote all the content for the brand. This included the business tagline, core messaging, and web copy — all written to be approachable but strategic. I focused on balancing the technical nature of their services with the passion and personality of the people behind the wine.

The client was thrilled with the result, and the entire project was turned around quickly thanks to a great collaborative rhythm. It was a reminder of how fun and energizing these agile branding projects can be, especially when the client trusts the creative process and is clear on their goals.

Another one in the books — simple, smart, and satisfying.